Thursday, June 25, 2009

D.I.Y. GUIDE TO INSTANT VINTAGE JEANS


Those hot gurls over at Marc Ecko's Complex did a banging post on getting that vintage look in a matter of minutes rather than 10 or 20 years! I have to quote them because, well, Complex is awesome, and one of my favorite inspirational sites!

If you're looking for some new jeans, we'd usually suggest a nice pair of raw, unwashed denim. There's nothing better than buying a new pair, breaking 'em in, and watching 'em transform into a unique denim tapestry with rips and abrasions exclusive to you, and you alone. But these days, everything's about convenience and speed. If you want to skip the whole process and get that worn-in look from the get-go, we could put you on to a number of dope vintage jeans, but most of them are crazy expensive. Don't fret, my dude, we got you. You can get that vintage look for...free. Free? Yup, like a mixtape or streaming porn. The technique is called light abrasion and can be executed with a couple of tools and a little bit of free time. (Sound like your usual weekend repertoire, yeah? Ayo!) Keep reading and we'll show you how you can fake it 'til you make it...

• Gather the tools of the trade: Water in a spray bottle, coarse sandpaper, a crayon, and untreated denim.

• Mark the area you want to work on with your crayon and draw the desired pattern.

• Start to "abrade" the area by distressing the marked area with sandpaper. Spray water and repeat.

• Launder your denim inside-out and tumble dry. Who needs to spend $300 on distressed jeans?
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Monday, June 15, 2009

Potter Puppet Pals


this is dope for when ur in a silly mood- my 15yr cousin put me on. "The Mysterious Ticking Noise"

"The Vortex"

"Wizard Swears"

Wednesday, June 10, 2009

MAGPIE x GINO GREEN GLOBAL-999 ?


so... i have decided to get back to my first love.
here are some preliminary sketches for a street wear brand called gino green global. i am having a hard time completing this project; i need more inspiration

SNGBRD




curfew new song. Inbox X
Boma Ye to SNGBRD567, leon.associates
show details Jun 5 (4 days ago)

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attached is the beat leon is working on. leon is also cc on the email so if u reply all u can ask leon the concept & direction of the song
--
http://boooooomaye.blogspot.com/
13 Cobe Daseca Riddim Version 1.mp3
3659K Play Download
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Toriano Cage to me
show details Jun 6 (3 days ago)

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got the track been crazy but i heard it on my phone have to hear it out aloud to really get the feel. but it sounds pretty good! now what is the concept and what do y'all need of me.
- Show quoted text -
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Boma Ye to Toriano
show details Jun 7 (3 days ago)

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leon whats ur concept for this song?
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http://boooooomaye.blogspot.com/
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Tuesday, June 9, 2009

BOMA YE's INDUSTRY INSIDERS: NEW ERA marketing/ product placement with JENNIFER









-Being the in charge of marketing/ product placement what is your basic objectives? My basic objectives are to grow the brand through product placement recognition and create strategic marketing partnerships with celebrities and tastemakers.

What is your marketing strategy? Well, I can’t give away the secrets of success…! But I can say that New Era is one of the few companies that has successfully been able to grow organically without having to deliberately “market” the brand.


-Why do u think the new york yankee cap has become a hip hop staple? Even ppl from different states wear this cap Caps in general have really become a statement piece, a part of a consumer’s lifestyle. The Yankee cap in particular has been such a representation of hip hop with the help of celebrities such as: Jay-Z, Diddy, and Russell Simmons to name a few…the list goes on and on. Since the roots of hip hop literally started in New York, the Yankees Cap signifies NY.

-U had a program where u did a lot of signature pieces for celebrities and taste makers, is that still in effect and what were the most sucessful.
(I enjoyed the diplomat signature cap) Our “Capture the Flag” program is still one of our signature programs where we invite iconic artists or athletes to create a custom headwear piece with New Era – we keep the project limited and only release 200 units into the market. Our most recent CTF’s were with Travis Barker, Ludacris and Danny Way. Travis’ cap was definitely one of our more successful projects as was one of the first CTF’s with Fabolous. Fab’s cap actually had a diamond on the cap…

-Tell us more about New Era expanding into sports wear and how is the market responding. We expanded the brand into sportswear and apparel, launching the first collection this spring, since it was just a natural fit and progression for New Era. We have an authenticity and history that has been established not only with traditional sports but has also crossed over into streetwear, so extending the brand to a lifestyle consumer was an obvious next step! I think the market is definitely responding well – there is still the consumer who is looking for the “hook up” to the cap, whether it’s a similar color way or design.

What do u enjoy about ur job? I actually think I’m very lucky to be able to say that I love my job…it’s a challenge to be able to match your personal strengths with a position in corporate America, but I’ve been able to do that. I love the fact that each day for me is unique; whether it’s attending or activating events, creating new projects and collaborations with artists or pulling product to place, each day is never the same.

We have an exciting new Artist Series project launching in September with the Seventh Letter and our newest CTF this year is with….Linkin Park (ssshh!!)



BOMA YE

www.boooooomaye.blogspot.com
-----Original Message-----
From: "Jennifer Yu"

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BLOG WATCH- goodcharlotte.com

Agenda Huntington Beach is fast approaching


The most relevant brands in the industry have already confirmed their participation in the show, July 22 & 23 @ the Hyatt Regency Huntington Beach. We urge that you do not wait till the last minute to book your travel arrangements; spaces are very limited and are getting booked on a daily basis. It will end up costing you more money if you wait.

Agenda Huntington Beach will be running concurrent with the US Open of Surf. This event attracts 200,000+ people. Please take into consideration that hotels, flights, and car rentals are likely to SELL OUT, book your reservations in advance to guarantee your accommodations. We recommend you make all travel accommodations at least TWO MONTHS in advance.

If you are a buyer with questions about travel please feel free to call us at the office (323)653 0066 or you can send an email to info@agendashow.com. Potential exhibitors can reach us at the same place.